Our Team
Every day, our team puts into action our mission:
"Make each project grow by building human and sustainable business trajectories."
Laurent Satre
President
Olivier Reffo
Senior Partner
Ariane Favero
Senior Advisor Canada
Jérôme Bruneau
Ontario Partner
Patrick Magnien
Ontario Partner
Lionel Bochurberg
US Partner
Sylvain Perret
US Country Manager
Daphnée Vergeau
Senior Consultant US
Our values
The shared values of the Rézoway team guide every action and reflect what we believe in and share on a daily basis.
Humility
We move forward with humility and curiosity, proposing answers based on in-depth understanding.
Integrity
Loyalty and high standards guide our team, renowned for its credibility and legitimacy in its markets.
Transparency
Clarity strengthens every relationship: we share our decisions and keep you informed in real time about our actions on the ground.
Commitment
We move forward with agility, reliability and adaptability, providing clear, useful and actionable information.
Our partners
Our partners are trusted contacts, experienced with transatlantic business challenges and committed to addressing the specific and technical needs of your North American market entry.
M&A & Financing
Legal & Immigration
Accounting & Management
Human Resources
Marketing & Communication
Laurent Satre
President
- Originally from France, Laurent has been living in Canada for 30 years. An entrepreneur with over 20 years of experience supporting and establishing French businesses in Canada.
- He was the Director of Rhone-Alpes International (RAI) in Montreal from 2001 to 2012. During that time, he provided support to more than 500 companies and oversaw the creation of 80 Canadian subsidiaries of his French clients.
- He launched Rezoway at the end of 2012. Today, Rezoway provides a variety of services to more that 50 companies every year, in Canada and the United States.
Olivier Reffo
Senior Partner
- Olivier has over 25 years of experience managing top-notch marketing agencies (Publicis, DDB, TBWA, Cossette), both in France and Canada.
- Expertise in marketing, communication, retail and food-industry in France.
- Expertise in support for implementation, business strategy and marketing of the offer in Canada.
Ariane Favero
Senior Advisor Canada
- French, living in Quebec for over 5 years (and dual nationality!)
- Over 6 years' experience in digital marketing, with a variety of roles, offering a 360° view of projects.
- A rich international background, with experience living in five different countries, bringing sharp insight and a broad open-minded perspective.
- Passionate about diversity, equity and inclusion, she puts her commitment at the service of European customers to facilitate their establishment and acculturation in North America.
Jérôme Bruneau
Ontario Partner
Senior Executive with over 25 years' experience in consumer goods and consulting. A former member of Coca-Cola North America's Executive Committee, Jérôme held Vice President and General Manager positions, leading cross-functional teams and generating sustainable growth.
Course :
- Today: consulting and support for SMEs with international potential, focusing on strategy and growth.
- Coca-Cola North America: VP Sales & Customer Leadership, then VP Strategic Customers.
- Coca-Cola Europe/EMEA: Business Development Director.
Leadership based on respect, listening and collective commitment.
Patrick Magnien
Ontario Partner
- Bilingual executive who has successfully managed international sales and marketing teams for leading companies.
- Specialist in the development of growth and marketing strategies, with a strong focus on results: stronger presence in target markets, increased revenues.
- Operational strategist, from design to implementation of innovations.
- Focused on customer needs, excels in sales channel creation and sales/marketing integration.
- International experience in strategic alliances, brand recognition and sustainable growth, whatever the size of the company.
Daphnée Vergeau
Senior Consultant US
- A Franco-American professional with over 10 years' experience in the United States, she supports entrepreneurs in their transatlantic projects.
- Coming from the world of import-export, she has developed solid expertise in international trade and market development.
- Active in e-commerce for over 13 years, she combines a digital approach with commercial flair.
- She has also worked in retail and real estate, giving her operational knowledge of the American market.
Sylvain Perret
US Country Manager
- A French-American based in the United States for over 15 years, Sylvain supports French-speaking entrepreneurs in their North American expansion.
- Founder of Objectif USA (2010), he advises entrepreneurs on company takeovers, business development and investment.
- A certified business transfer broker, he draws on 15 years of banking experience to help secure entrepreneurial projects.
- OSCI's US country representative and MBA graduate (University of Central Florida), he is a leading expert on the US market.
Lionel Bochurberg
US Partner
- Lionel is a US/French citizen, living in San Diego and associated with Rézoway since 2016.
- Business lawyer, for almost 30 years with a strong entrepreneurial spirit, coming from his experiences in various High-Tech industries.
- Lionel, a corporate lawyer for 30 years, is also animated by a strong entrepreneurial spirit he acquired from his experiences with various high-tech companies. He is a member of the California, Washington DC, Quebec and French bars which provide him with unique capabilities to help French companies with development projects in Canada and the US.
- Lionel has been associated with Rezoway's development in North America since 2016 and is its legal referent in the US.