Our Team

A senior team united by a vision of support: "Entrepreneur with you".

Each mission is a new, shared, human adventure and leads to value creation. We mobilize and make available to you our experience, our expertise and our operational capabilities as we did for our own businesses in the past.

Laurent Satre Partner and President

President

Born in France, Laurent has lived in Canada for the past 30 years. He is an entrepreneur with over 20 years of experience assisting French companies establish themselves in Canada.
He was the Director of Rhone-Alpes International (RAI) in Montreal from 2001 to 2012. During that time, he provided support to more than 500 companies and oversaw the creation of 80 Canadian subsidiaries of his French clients.
He launched Rezoway at the end of 2012. Today, Rezoway provides a variety of services to more that 50 companies every year, in Canada and the United States.

Olivier Reffo, Partner

Partner

Olivier has over 25 years of experience managing top-notch marketing agencies (Publicis, DDB, TBWA, Cossette), both in France and Canada.
He is very familiar with marketing and communication programs for retail products, especially in the food industry
He is also an expert in the definition and launch of new brands.
Olivier has several degrees in Economics and Marketing Communications.

Marie Delannoy

Director, Consulting and Strategy, Canada

Marie was born in France, lives in Montreal and is a dual French-Canadian citizen.
10 years of experience in the management and strategic development of companies: 6 years in a structure specialized in the accompaniment and strategic development of international companies (in France, then in Canada); Then, for 4 years, as an entrepreneur, she was the head of a Montreal-based company involved in the creation / artistic industry
Her tenure working with a variety of clients has provided Marie with a well-rounded expertise and a thorough understanding of the local and international issues businesses and their managers may face.

Ilona Vendé-Lobert

International Project Manager

Ilona’s professional experience in marketing, advertising and communication and bi-cultural background (France / Canada) have allowed her to acquire an acute sensitivity to North America and its business practices. She is a graduate from HEC Montreal.
Ilona is involved in the marketing support of Rezoway’s clients and the planning of their commercial strategies.

Patrick Magnien

Partner Rezoway ONTARIO

Patrick has a successful track record of building and managing sales and marketing teams for market leading companies.
In his past mandates, he has been able to develop and execute business development plans that increased market share while improving profitability.
He understands customers needs, consumer demand influences.
He excels in creating sales channels, as well as smoothly integrating sales and marketing processes.
He has also succeeded in building many strategic alliances for international clients as well as enhancing their brand awareness.

Lionel Bochurberg

Partner Rezoway USA - WEST

Lionel is a dual US/French citizen, lives in San Diego and has been associated with Resoway since 2016.
Business lawyer, for almost 30 years with a strong entrepreneurial spirit, coming from his experiences in various High-Tech industries.
Lionel, a corporate lawyer for 30 years, is also animated by a strong entrepreneurial spirit he acquired from his experiences with various high-tech companies. He is a member of the California, Washington DC, Quebec and French bars which provide him with unique capabilities to help French companies with development projects in Canada and the US.
Lionel has been associated with Rezoway's development in North America since 2016 and is its legal referent in the US.

Claude Benchimol

SBP Rezoway United States - WEST

Claude, over the past 40 years, has assembled, inspired and led successful teams and organizations responsible for the development and introduction of complex products with high medical impact.
During his career as a senior executive, he has launched and managed R&D and manufacturing subsidiaries in 12 countries.
For the past 10 years he has advised US businesses ranging from startups to multinational entities.
He is uniquely capable of integrating market forces, innovation, product strategy, technological differentiation and organisational issues into a coherent framework.
Claude lives in San Diego. It is the natural partner for a French-speaking company wishing to expand in the USA.

Grichka Frachisse

SBP Rezoway United States - WEST

Grichka is a passionate entrepreneur who has dedicated the past 8 years of his career advising, assisting and growing client companies in the US market.
He likes to be involved with small structures where “everything has to be done”, ranging from writing the business plan to fundraising to closing the first customer deals.
From writing the business plans needed to complete his fundraising, to setting up the deals and then managing them, Grichka likes to find the right recipe to deliver a targeted value proposition that will suit his clients.
He has built relationships in a variety of industries such as logistics, technology, finance and agrifood.
He has lived and worked in 4 different countries (France, Spain, Canada and now the USA) and has traveled to 50 countries. He is a dual US/French citizen. He has a Master’s degree in Financial Markets and an MBA in International Management.

Philippe Collard

SBP Rezoway USA - EST

Philippe has been involved in the technology industry and its applications for more than 40 years (aerospace, defence, medical, automotive, logistics, robotics).
CEO of four companies (including one IPO). Expert in corporate finance (VC, bank, government)
He is a business builder who has been the CEO of four companies (including one IPO) and is an expert in corporate finance (VC, bank, government) and M&A transactions. He has also been the Chairman of a VC fund.
He has done business in 32 countries, has helped many startups and assisted several European businesses enter the US market.
As an engineer, he made several significant contributions to medical imaging, the Space Station and some studies on climate change.
Philippe holds an engineering degree from ENSEEC (now ENSICAEN). He is a dual US / French citizen.

Laurent Satre Partner and President

President

Olivier Reffo, Partner

Partner

Philippe Collard

General Manager - Rezoway USA

Marie Delannoy

Director, Consulting and Strategy, Canada

Lionel Bochurberg

Partner Rezoway USA - WEST

Patrick Magnien

Partner Rezoway ONTARIO

Claude Benchimol

SBP Rezoway United States - WEST

Grichka Frachisse

SBP Rezoway United States - WEST

Ilona Vendé-Lobert

International Project Manager

Common traits of the RW team

We have a personal and professional experience of establishing ourselves abroad.
We have created and successfully grew businesses in various vertical markets
We understand what it takes to coach and manage human resources
We all have focused expertise in specific business areas
We understand and embrace the local business culture where we operate
We all share the same vision: commitment to customer service, integrity and efficiency
We love to get involved in causes we care about

Strategic Business Partner (SBP)

Why the need for SPB?

We know we cannot be competent on every topic in every market. That is why we have created a network of highly qualified individuals that we consider integral part of our team. They share the same sense of professionalism that animates us and adhere to our methodology and processes to deliver superior customer service.

What is the profile of an SBP?

Entrepreneurial background and spirit
Acute knowledge of and credibility in their specialty markets
Demonstrated expertise and skills in a specific trade, industry or vertical market
Sharing Rezoway's values (Humility, Transparency, Integrity and Responsiveness)
References and businesses cases proving their expertise and legitimacy in their markets.