Your points of contact in Canada
"Grow with ambition, evolve with purpose."
, and Business Center Consulting Department
Laurent Satre
President
Olivier Reffo
Senior Partner
Ariane Favero
Consulting Director, Canada
Didier Garcia
Business and Partnership Development
Jérôme Bruneau
Senior Advisor, Ontario
Legal, Tax, and Immigration Department
Frédéric Burot
Partner and Attorney at Law
Beyond the three core departments: a comprehensive ecosystem
Because your growth goes beyond strategic, legal, and tax considerations, Rézoway gives you access to a network of expert firms in all critical areas.
Our values
The shared values of the Rézoway team guide every action and reflect what we believe in and share on a daily basis.
Grounded mindset
We move forward with curiosity and a grounded mindset, proposing answers based on in-depth understanding.
Integrity
Loyalty and high standards guide our team, renowned for its credibility and legitimacy in its markets.
Transparency
Clarity strengthens every relationship: we share our decisions and keep you informed in real time about our actions on the ground.
Commitment
We move forward with agility, reliability and adaptability, providing clear, useful and actionable information.
Let's talk about your projects !
Have you decided to expand into North America but aren’t sure which strategy to adopt? Let’s talk about it! We’re here to listen to you, guide you, and work with you to build a solid and ambitious plan.
Guaranteed response within 24 hours.
A no-obligation exchange.
An overview of our method and our expertise.
Let's get to know each other!
Rézoway recognized by reference organizations:
Laurent Satre
President @ Rézoway
- Originally from France, Laurent has been living in Canada for 30 years. An entrepreneur with over 20 years of experience supporting and establishing French businesses in Canada.
- He was the Director of Rhone-Alpes International (RAI) in Montreal from 2001 to 2012. During that time, he provided support to more than 500 companies and oversaw the creation of 80 Canadian subsidiaries of his French clients.
- He launched Rezoway at the end of 2012. Today, Rezoway provides a variety of services to more that 50 companies every year, in Canada and the United States.
Olivier Reffo
Senior Partner @ Rézoway
- Olivier has over 25 years of experience managing top-notch marketing agencies (Publicis, DDB, TBWA, Cossette), both in France and Canada.
- Expertise in marketing, communication, retail and food-industry in France.
- Expertise in support for implementation, business strategy and marketing of the offer in Canada.
Ariane Favero
Consulting Director, Canada
@ Rézoway
- Originally from France, I’ve been living in Quebec for over seven years (and will soon have dual citizenship!)
- Over 6 years' experience in digital marketing, with a variety of roles, offering a 360° view of projects.
- A rich international background, with experience living in five different countries, bringing sharp insight and a broad open-minded perspective.
- Passionate about diversity, equity and inclusion, she puts her commitment at the service of European customers to facilitate their establishment and acculturation in North America.
Jérôme Bruneau
Senior Advisor, Ontario @ Rézoway
- Over 25 years of experience in consumer goods and consulting.
- A former member of the executive committee at Coca-Cola North America, Jérôme has held positions as Vice President and General Manager, leading cross-functional teams and driving sustainable growth.
Didier Garcia
Business and Partnership Development @ REZOWAY
- More than 15 years at a major French bank.
- Eight years of experience helping companies establish operations in Canada.
- Numerous entrepreneurial ventures in Canada in the recreational tourism and hair salon franchise sectors.
- Former executive of a Swiss company and court-appointed mediator in France.
Benoit Poudrette
Partner, CPA, and Auditor
- Certified public accountant specializing in assisting French companies in Canada. He advises companies on the optimal legal and tax structures for a successful North American launch.
Isabelle Tremblay
Partner and S.C.P.
- With over 20 years of experience in accounting, Isabelle handles all aspects of the field: the full accounting cycle, financial statements, payroll services, and more.
- Isabelle holds a degree in Administrative Technology (Finance) and has also earned her certification as a payroll compliance specialist.
- Her career path has taken her through roles as a technician, case manager, director, and, since 2015, partner at Poudrette & Associée Inc.



