Didier Lai has a strong expertise in international communication and marketing service strategy. His background in brand strategy is in the sectors of industry, sports, tourism and energy. He lives abroad since 2000, first in Switzerland and now in Canada. He graduated with a major in political sciences and international law and recently acquired an MBA from EM Lyon with classes at HEC Montreal. He started as a Project Manager in Sports Marketing with a company eventually bought by Canal + Event. Later on, he was Marketing Director for the International Cycling Federation including the management of the Swatch brand and international sponsorships. In 2006, he created Del Consultants and specialized in strategic and sales consulting for SME. Didier Lai brings his skills and expertise to Rezoway for sales development and establishment projects in Canada and the United States.